The Transformation of Institutional PR in Bulgaria

The article is an attempt to analyze the change in the communication paradigm of modern society and how institutional PR practitioners in Bulgaria can effectively communicate through social networks with their audiences.The scientific research methods used are general scientific methods - logical analysis and synthesis, induction, deduction, and ob

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The affective profiles in the USA: happiness, depression, life satisfaction, and happiness-increasing strategies

Background.The affective profiles model categorizes individuals as self-fulfilling (high positive affect, low negative affect), high affective (high positive affect, high negative affect), low affective (low positive affect, low negative affect), and self-destructive (low positive affect, high negative affect).The model has been used extensively am

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